For most bloggers, trying different ways to monetize blogs is their routine job without realizing that there are other factors that can affect their blogging income. This is recommended that you develop right blogging skills to match the best way of monetizing your blog. However, given below are 20 practical and proven ways to monetize a blog —
- Pay Per Click Advertising
Pay Per Click (PPC) is a relatively simple mechanism that is essentially used to display relevant ads on your site, which can yield great results in terms of monetization. For example, if your site is about gardening, the code will start showing your visitors ads for gardening tools, books and the like.
Depending on the traffic levels that your blog obtains, PPC ads differ in relation to profitability. In order to fully grasp the potential profit opportunity from this, your blog must be attracting high volumes of visitors as very few visitors will click on these advertisements.
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An impression-based form of advertising measurement, Cost Per Mille or Cost Per Thousand can prove very beneficial for blogs that receive large amounts of traffic, whilst also attracting revenue for even the smallest blogs. The fundamental idea of CPM is that advertisers place ads on your blog which you are then paid for based on how many times the ad appears. All that is needed to employ this mechanism to its fullest potential is page-views.
- Text Link Ads
The idea of Text Link Ads is to insert text-based ads within the main body of each article. For instance, if you are writing an article about a certain software, you can place text-link ads within your posts that would refer your viewers to that particular product.
- In-text Ads
In-Text Ads are suitable for insertion into blog posts or articles and are doubly underlined so as to make them stand out from the other links. You can partner with an ‘In-text’ advertising provider that will insert sponsored links inside your textual content. When the mouse is placed over these links, a pop up appears. If the user clicks through from this pop up you can earn some cash.
- Direct Banner
Direct banner ads bring your blog’s advertising up a notch and despite being a little bit more labour intensive, they are much more efficient in terms of revenue generation.
- Email Marketing
The creation of a mailing list can turn profitable through a number of avenues, for instance direct e-mail promotions delivering free reports that are monetized. This also drives traffic back to your site and offers the opportunity to cash in on other methods.
For branding purposes and the retention of visitors, not to mention potential revenue generation, e-mail marketing proposes great possibilities for maximising subscriptions to your website.
- Selling Services
Creating a new page in WordPress and renaming it ‘Services’ is one of the most accessible ways to begin to sell services on a blog. You may include details specific to your unique offering, recommendations or reviews in addition to a ‘Buy Now’ facility.
Paypal or Samcart are the cream of the crop in terms of payment collection. There are of course advantages and disadvantages with both systems, but in general they are secure and customer friendly having built up a strong reputation in e-commerce and the digital world.
- Promote Products as an Affiliate
Dependent on your industry, there are various means of finding a product to promote. For a fitness blog, you could go to Clickbank and search for a product that promises six pack abs. Then simply grab an advertising banner from their resources area and put it up on your website.
- Offer a Membership Site or Premium Content
The initial step to be taken is to work out the exact details of what you are going to offer and then continue to create a membership area for individuals to log in and view more. Typical scenarios involve free content that engages readers and encourages them to pay for further reading material. Hence, the idea of premium content comes to the fore which then calls for a special member’s area.
- Create & Sell Your Own Digital Product
Avoid the ‘middle man’ scenario and dodge paying out commission by investigating the possibility of selling your own product. You can reach clients directly through your website and you’ll get the opportunity to get paid directly.
That being said, it is not necessarily the easiest way of making money through your site. First and foremost, you need to be sure that your product is of the necessary quality to be able to sell through your site. In addition, a perfectly optimized landing page for the product is crucial in upping your conversion rates.
- Publish a Book
As a published author, you gain instant credibility and can use this perception of expertise as back up for charging higher consulting fees. There are numerous ways to go about getting your book published but if your blog is successful, people will flock to you. With this as a backdrop, launching a product is made a lot easier in terms of the connections you have in the industry and public perception of you as a professional.
- Offer Live Training and Workshops
Blogs may also be used to sell live training, workshops and seminars – similar to selling consulting and services. Just because you have high readership doesn’t mean that it results in anything actionable from your audience. Holding workshops allows participants to learn from you directly and is a very attractive offering which people are often willing to pay above average prices to be a part of.
Money can be made from ticket sales, but do not rule out the likelihood of follow-up workshops or training and guest speakers. Bringing in experts to speak could allow you to collect 50% of all their sales at the end of the day. Another thing to consider is recording the event and then selling that as a product on your blog.
- Sell Your Website
If your website has enough desirable characteristics, your good efforts may well put you in a good position to sell it on and uncover a tidy lump sum for cruise holiday or some cash away to put away for a rainy day.
- Selling or Renting a Single Page
Selling or renting a single page is not exactly simple to do but nonetheless it is not utilized enough by bloggers. For it to work, you need a blog that receives high volumes of traffic and boasts an especially good page ranking. You can then sell internal pages or posts to anyone who is willing to pay which results in a win/win situation – they get a sales page and you receive revenue for providing them with that facility.
- Freelance Work
When you have got yourself established in the field, you are better positioned to offer your services as a consultant, designer or writer through your blog. It is a wonderful source of additional income, not to mention a lot of fun. So use your blog to showcase your skills as they are the ultimate portfolio.
- Sponsored Post
Sponsored posts generally constitute posts that are created in regards to one particular website. Similar to a sponsored review, they provide access to have the post link to another blog with specific, targeted keyword links.
- Affiliate Marketing
Using your blog to suggest useful products or services to your audience is one of the most lucrative processes to monetize your blog. Some of the main ways that bloggers can do this is by linking their material and content to particular themes or perhaps to an eBook. The main benefit associated with affiliate marketing is that you are not directly responsible for sales – you are just an advocate, per sé. The product should fit in well with your usual content and be relevant for your target following.
- Audio Advertising
Pay Per Play (PPP) are audio adverts which play every time you get a new visitor to your site. They only last a few seconds and cannot be turned off. This ensures a 100% conversion rate meaning you can expect around $5 per visit. Albeit effective and highly profitable, it may well turn visitors in the wrong direction and be seen as too pushy or intrusive for them to make a return.
Podcast ads are another option. You could make use of weekly updates letting your listeners know everything that is new on your website and perhaps choose to include advertising.
- Offer coupons (with affiliate links)
If you have the chance to offer relevant and valid discounts or promotional codes, you have a great opportunity to earn some money.
- Create a Job Board
Setting up a jobs board and accepting offers from different businesses or individuals through the means of your site can bring in some additional revenue.